huhbub works with organisations, initiatives and individuals who make culture — helping them build better from the inside out. Here's how.
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events & production
Making culture happen — in rooms, on stages, in the world.
huhbub produces and creatively directs cultural events, series and experiences — from concept to room. Originating, producing and directing the kind of events that bring people together around something that matters.
huhbub translates values, causes and missions into cultural experiences — events, campaigns and moments that build community around something that matters. Because the best advocacy doesn't feel like advocacy.
Sara is available to host, chair, speak or sit on panels — bringing warmth, curiosity and a genuinely cross-sector perspective to stages, screens and boardrooms. Topics include creative industries, workplace culture, community building, social impact and happiness.
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people & organisations
The inside work that makes the outside work possible.
huhbub offers people and culture consultancy — HR infrastructure, workplace culture, community and engagement strategy for creative organisations. The inside work that makes the outside work possible.
huhbub designs and delivers internal events, rituals and communications that turn a workplace into a community — from all-hands to onboarding, from internal newsletters to team rituals. The culture your people experience every day, not just on special occasions.
huhbub helps new organisations, studios and initiatives get the foundations right — brand identity and positioning, people infrastructure, internal culture, community strategy. The scaffolding that lets everything else grow, built from scratch across the games industry, cultural sector and beyond.
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growth & connection
Finding the people, building the relationships, growing the thing.
huhbub helps cultural organisations and initiatives identify, reach and genuinely connect with the communities they exist to serve — audience development that builds real relationships, not just numbers.
huhbub offers mentoring and consultancy for people with an idea they're ready to make real. No conventional path required — just curiosity, commitment and the will to make something happen.
Being brought in as a collaborator, not a contractor. You bring the vision, huhbub brings the producing, the relationships, the judgment. Black to the Future is the model.
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happiness origami
A standalone offering. Bookable. Joyful. Transformative.
A named, bookable workshop for festivals, organisations, teams and individuals. Delivered at the Barbican, Primadonna Festival, Also Festival, Logging Off Club and more. Get in touch to book.
Teams who've forgotten to have fun. Individuals at a crossroads. Festival audiences who want something that lasts beyond the weekend. Anyone who wants to think differently about joy.
A clearer sense of what makes you happy — and practical tools to protect it. Not a list of tips, but a shift in how you think about joy, work, and what you're actually doing this for.
sound like what you need?
Get in touch and let's talk about what huhbub could make happen for you.